Photo: Spot.ph
It's Showtime fans are rejoicing the 0.3% lead of the noontime show over rival Eat Bulaga in January 11, 2016's ratings. According to Kantar Media, It's Showtime registered a 15.5% rating over Eat Bulaga's 15.2%. This is the first time that the ABS-CBN noontime show took the lead since the inception of phenomenal segment Kalyeserye.
However, in a separate report by AGB Nielsen, Eat Bulaga is still number one. In fact, Eat Bulaga had three times more audience compared to It's Showtime, 24.1% versus 9.2%, on Monday.
Several entertainment sites explained that It's Showtime's reported comeback might be credited to the launch of segment Tawag ng Tanghalan and Alden Richards' absence from Eat Bulaga. After a week, Alden is expected to return to the show on January 12.
The argument boils down to which is the more trusted ratings provider. Who is the number one noontime show?
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