AGB Survey on January 11: Eat Bulaga is still number 1


It's Showtime fans are rejoicing the 0.3% lead of the noontime show over rival Eat Bulaga in January 11, 2016's ratings. According to Kantar Media, It's Showtime registered a 15.5% rating over Eat Bulaga's 15.2%. This is the first time that the ABS-CBN noontime show took the lead since the inception of phenomenal segment Kalyeserye

However, in a separate report by AGB Nielsen, Eat Bulaga is still number one. In fact, Eat Bulaga had three times more audience compared to It's Showtime, 24.1% versus 9.2%, on Monday. 

Several entertainment sites explained that It's Showtime's reported comeback might be credited to the launch of segment Tawag ng Tanghalan and Alden Richards' absence from Eat Bulaga. After a week, Alden is expected to return to the show on January 12. 

The argument boils down to which is the more trusted ratings provider. Who is the number one noontime show? 

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About MJ de Leon

Everybody wants to be entertained! So I am publishing, not another entertainment blog, but a rather interesting rundown of the things that you pretend to not care about. I also blog about food, travel and a little bit of style at Peace and love! :)
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