Go big or go home. Aside from having this as an effective marketing strategy, nothing really comes small also for entrepreneur turned social media star Kim Abellar, the main force behind breakthrough brands Kim's Diary and Million Glow.
For the launch of its new flavor - just a new flavor - the Russian Barley Grass with Lemongrass Extract, Kim treater her team, VIP guests, influencers and media to an afternoon of food and music at the Manila House. "Bongga talaga. Kailangan bonggahan natin para tumatak sa mga tao."
Million Glow is a line of instant juice drinks offering health benefits to consumers. From lowering cholesterol levels to detoxifying, the Russian Barley Grass variant is created from pure, 100% Russian barley. The ingredient, they said, is 100% imported from Russian country but the product itself is created by an American company.
Believing in the benefits and the quality of its product is only the first win for this launch. Kim is also in the lookout for sharing her company's success to her product's resellers, mostly are utilizing the breakthrough platform of TikTok. "It is my happiness na bibigyan ng panibagong (business) opportunities ang aking mga resellers. Pride ko na matulungan ang mga kababayan natin na masisipag," she said.
Kim's Diary has nurtured the networking-style of business format, where huge gains are passed on from one reseller to the next, providing income opportunities for many Filipinas.
The Russian Barley Grass with Lemongrass extract is the newest flavor of Million Glow after Watermelon Strawberry, Strawberry Peach with Lemon, Avocado Cheesecake, and Peach Hazelnut with Almond Milk Flavor.
You can watch the rest of our interview below:
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