He is among the finale celebrities at a recent fashion show for a local clothing brand. You can also watch his social media ads for a toothpaste company. And he is in a huge vertical billboard along EDSA for an online casino. David Licauco is everywhere.
He will add more presence: by being in dessert stores in malls around the country as he was just introduced as the newest ambassador for Taho Story, an ice cream and taho dessert brand.
At the press conference made for his endorsement, David said that he has grown to be more intentional with his showbiz goals lately. “Dati kasi parang wala ka pang say sa mga ginagawa mo. But now at this phase of my career, everything that I do dapat may intention,” he said.
“What I try to do is naglalagay ako ng goal. Nilalagay ko ‘yung ‘How’. And then mag bi-brain storm ako kung paano ko ma-reach ‘yung goal na ‘yun. And then kakausapin ko na ‘yung manager ko and sasabihin ko sa kanya na ganito ‘yung gusto ko na ma-achieve, na ganito ang gusto kong show,” he added further.
It seems to be working for who we call as the ‘Pambansang Ginoo’ as he is about to start filming for a new action—drama teleserye which is scheduled to be aired in GMA at the last quarter of 2025. This is David’s fourth TV series in as many years starting with the smash hit ‘Maria Clara at Ibarra’ in 2022, ‘Maging Sino Ka Man’ in 2023 and ‘Pulang Araw’ in 2024.
It is in the fast rise of his career that David has fallen in love with showbiz more. “At this point kasi parang mahal ko na ‘yung ginagawa ko, ‘yung showbiz. Hindi na siya gaya ng dati na basketball-basketball lang ‘yung nasa utak ko,” he declared.
This passion for his industry is radiating, with fans celebrating his successes, and brands drawn to that influence. This is exactly what Taho Story’s Co-owner and Chairman of the Board Jude Paul Espinosa found in David. “Wholesome and appealing to the family ‘yung kanyang image as seen in ‘Maria Clara at Ibarra’. His audience are the people we think who would also love our brand… the go-getters, ‘yung mga career-oriented na who want to share happy mall time and dessert time with their families,” Espinosa said.
This a welcome partnership for Licauco as Taho Story is set to roll out up to 100+ branches nationwide by year end, with their overall business goal of 200 branches. David for himself is also looking at getting a ‘Taho Story’ franchise for himself, aside from being a poster boy in as many stores across the country.