Competition has always been about highlighting you strengths and focusing on something that you know your rival can't do. For GMA 7, it is about providing good and original content and for its station ID, relying on a long history of award-winning broadcasting.
The Kapuso network has released its 2018 station ID which opened up with a clip of the earliest days of Philippine television. It then moves on with a narration of the basic fundamentals of Filipino values by its biggest names in news like Jessica Soho, Mike Enriquez, Mel Tiangco and Vicky Morales. They are joined by the stalwarts of its entertainment programming led by Jennylyn Mercado, Dingdong Dantes, Carla Abellana, and Gabbi Garcia and Ruru Madrid.
The look back was partnered with the iconic Kapuso song which has been the network's anthem for a couple of years now. Maintaining its use is a brilliant idea, we thought. It has its own way of rekindling the loyalty and appreciation that we have for the network.
After its launch on Friday night, the almost 5-minute station ID has amassed 1 million views. The overwhelming public reception on social media is a proof of the network's successful journey from traditional media to the digital world.
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